4/7/2023 0 Comments Isadora machado lecuona cuban![]() Rockefeller III, he served as Director of Development for the successful campaign to raise $150 million to build Lincoln Center for the Performing Arts. Prior to his work in public broadcasting and under the direction of John D. He became known as the originator of two public television staples: the on-air fund-raising “pledge break,” and the now-ubiquitous WNET tote bag - along with other premiums designed to reward donations from “viewers like you.” In his role at WNET, he led the effort to ensure the long-term financial viability of the then-fledgling medium. In 1965, Stoddard joined New York Public Television Station WNET/Channel 13 as Vice President for Development and Secretary of the Educational Broadcasting Corporation. He was later named Assistant to the Publisher of LIFE Magazine, where his assignments included the publicity campaign and LIFE cover story surrounding the publication of former President Harry S Truman’s memoirs. ![]()
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